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How is this pillow different from feather, down or alternative down?

A couple sleeping on A Little Pillow Compmay standard size pillows

Whereas the feather, down and micro-down pillows can give you a quick "ahhhhh" response as your head sinks into the pillow, the tendency is for your head to keep sinking, receiving little true support.  Our cluster fiber fill is soft AND supportive...the support coming from the unique structure of the coiled fiber clusters.