Our Story

Once upon a time, a young woman discovered an old (by the look of it) pillow stuffed high in the linen closet of a furnished apartment in Idaho Falls, ID.  Despite the somewhat aged appearance and unknown provenance of this pillow, Heather McCoy gave it a try and loved it more than any other pillow ever.  With that simple serendipitous finding began a 28 year home-grown mission to bring the perfect sustainable pillow to everyone.  Now an international business of over 17 years that goal is well and truly in motion.

Heather McCoy, co-owner of A Little Pillow Company


Help comes in many mysterious guises and it certainly seems this pillow’s mission was destined from the beginning to reach thousands and thousands of people in need of good sleep. 

The first step along the way was to discover what was inside this mysterious pillow.  After carefully snipping a seam open, she extracted a small sample to see if she could figure out what it was made of.  It was the early days of the internet (yes, those days did exist) but the manufacturing bible known as the Thomas Register was already available online.  Taking the plunge into the rabbit hole known as industrial manufacturing she set out to find a company to help her.  She found what seemed a viable prospect in a neighboring state and sent off the precious sample in a plain envelope with a note asking if anyone knew what the fill was. 


Not long after she mailed the sample, Heather received a phone call from a sales rep at the company and heard a voice chuckling on the other end saying that yes, he knew what the fiber was and his company did sell it.  He eventually apologized for his chuckle, hoping not to offend, but he said he’d found the envelope and sample and request so unique he couldn’t help but be intrigued (and amused) and wanted to know more of the back-story.  It was an instant friendship that lasted for the remainder of his time at the company.  His guiding hand through the early stages was invaluable and if not for this kind gentleman, A Little Pillow Company would not be what it is today.


Did we mention that Heather was practically broke when all this started?  So how to buy the minimum wholesale requirement and where on earth to store it?  The fiber came in HUGE bales and so of course cost a lot, even wholesale.  She was also renting a single bedroom from some friends when all this started and knew that storage was a massive hurdle, one both she & her sales rep weren't able to figure out.  Until one day....

He called with exciting news!  The company had strangely just received a bale from their supplier that wasn’t one huge multi-hundred pound bale but one made up of smaller individual bags.  He could now ship her one at a time for as long as they held out! The first shipment arrived via FedEx Ground about a week later and A Little Pillow Company was off and, if not exactly running, well then walking faster. 

Adjustable Loft Pillow from A Little Pillow Company

With a home-made website (no money meant borrowing a book from the library and teaching herself enough HTML to get by), a 30 pound bag of fiber and fabric from the local fabric store she began working on perfecting her pillow.  Local sales to friends and family kept her afloat – as did and lots of rice and steamed veggies - until the R&D and website were ready to launch to the general public.


There were many, many more funny and serendipitous twists and turns in the course of A Little Pillow Company’s growth  (as well as the Great Love Story she found 6 years in with her now husband Loyd) but what started out as a single offer of a standard size pillow all those years ago has now become a full line of family pillows for  babies, toddlers, children, youth and adults, all offered on the international stage. 

In February 2020 the company launched its crown and glory: ALPC Organics.  It took years to get all the pieces, ducks and stars in a row but Heather & Loyd both feel they have achieved their ultimate goal -- a truly eco-friendly pillow.  Available in all family sizes, these pillows are made from their sustainable Flex-Fill and a USDA Certified 100% organic cotton cover.

So now with the cotton grown in Texas, spun and knitted in North Carolina, the Flex-Fill made in South Carolina, zippers and thread from Georgia., and all sewn together in Virginia, the low regional transportation- and carbon-footprint of these pillows make them even more earth-friendly.

From the very start Heather wanted to make sure the business was as sustainable as possible.  There have been many changes, additions and subtractions along the way to reach that goal but she and her husband are both proud of the success they have had in creating a business that continually seeks a lower carbon-footprint and less waste.

Learn more about the environmental and social Giving Tree of A Little Pillow Company and its owners here.